When work is busy, you stop marketing.
When work goes quiet, you wonder why…

The boom and bust cycle that most tradespeople experience is not bad luck.
It is what happens when marketing only happens when you have time for it — which is never when you are busy, and too late when you are not.

Grow Leads works independently once it is set up, monitoring local feeds and delivering opportunities to your inbox. Grow Social creates professional social media content whenever you are ready to share your work — you take the photo, it creates the post, and you put it in front of your local audience.

You are great at the work.
Finding it is a different skill entirely…

The visibility problem

You are not online when it matters most.

Right now, homeowners in your area are posting on Nextdoor and in local Facebook groups asking for someone exactly like you. They need a plumber, an electrician, a gas engineer, a carpenter, a builder. They are ready to book. But they have never heard of you — and by the time you see the post, three competitors have already replied.

The time and confidence problem

Social media requires time you do not have — and skills you were never taught.

You know you should be posting on Facebook and Instagram. You know it would help. But after a full day on site you have neither the energy nor the inclination to work out what to post, how to write it, and how to format it for four different platforms. So you do not post. And your competitors do.

The cycle problem

Busy periods hide a problem that only shows up when things go quiet.

When work is plentiful you have no time to find more. When work slows down you scramble to find it. Most tradespeople have been through this cycle multiple times without realising that consistent, low-effort marketing during busy periods is what prevents the quiet ones. The tools to do that consistently have not been available to sole traders — until now.

You trained to be brilliant at your trade — not to monitor social media, write marketing copy, or spend your evenings scrolling through community groups looking for jobs. But the reality of running your own business is that the work only keeps coming if people can find you, remember you, and choose you over the person who replied to that Nextdoor post before you even saw it.

Answerlee Trades Bundle does most of the marketing work you never have time to do.

 Grow Leads

Answerlee Grow Leads Finds the jobs. Delivers them to your inbox.

Grow Leads monitors your local Nextdoor neighbourhood feed and up to four local Facebook community groups — the places where homeowners ask for tradesperson recommendations every single day.

When someone posts asking for your type of work, our AI reads the post, scores it for relevance and urgency, and sends the best leads straight to your email. You get the post, the poster’s name, the job details, and a professionally written response you can copy, personalise, and send — all in your name, all tailored to the specific job.

You do not need to monitor anything. You do not need to write anything. You just decide which leads to act on.

Grow Social

Answerlee Grow Social Turns your work into social media content — whenever you are ready to share it.

After a job — or whenever you have a photo worth sharing — take a picture and add a brief description of what the work was. Grow Social writes a professional post caption using AI, draws from the hashtag groups you have set up for your business, and formats everything to the correct dimensions for Facebook, Instagram, TikTok, and Nextdoor.

You get four platform-ready versions of your post, branded and captioned, ready for you to copy and share in your local community feeds and on your own business pages.

You do not need to know what a pixel ratio is. You do not need to think about what to write. You take the photo, add a sentence, and Grow Social handles the rest.

This is what Grow Leads looks like for a real business.

Here is an example of how Grow Leads works — based on a real (anonymised) lead delivered to one of our customers. The details have been changed but the process is exactly as it happens.

The post appears:

On Nextdoor, a homeowner writes:

“Looking for an electrician to advise whether my consumer unit can support a new EV charger circuit. This week if possible.”

Grow Leads checks feeds approximately every four hours. It reads the post, identifies the job type, detects urgency — “this week” — and scores the lead.

The lead arrives in your inbox:

You receive an email:

New lead — Score 51/100 — Nextdoor

EV charger installation query — local area — Urgency: this week

The email includes the full post, the poster’s name, and a suggested response drafted in your name.

The response, ready to use:

“Hi, my name is [your name] and I am the owner of [your business]. We have been working in the area for many years and our clients frequently become regular customers due to the quality of our work and honest advice. We have completed plenty of EV charger installations and consumer unit assessments, so we can definitely advise whether your setup will handle the new circuit safely. If you would like to get this sorted this week, drop us a message or give us a call and we can arrange a free look at your setup.”

You copy it. You paste the reply. You correct anything you want to change. You hit send. The whole process takes thirty seconds.

While your competitors are still scrolling past the post, you have already replied.

You are up and running in one call — and we do most of the work for you.

No technical knowledge required. One onboarding call covers everything. Most businesses are fully set up and receiving leads within the hour.

Five Steps:

Tell us about your business

Before your onboarding call, you share the details that matter — your trade, your service area, the types of jobs you want, and the local Facebook groups and Nextdoor neighbourhoods you want us to monitor.

We set up and configure Grow Leads together

On your onboarding call, our team builds your lead monitoring setup and helps you calibrate the AI scoring to prioritise the types of jobs most relevant to your trade and your location.

We configure Grow Social and walk you through how to use it

On the same call, we set up Grow Social with your business details and branding, and show you exactly how to create and share your first post. By the end of the call you will have used it at least once.

Leads start arriving

From this point, Grow Leads monitors your chosen sources approximately every four hours, around the clock. When a relevant lead appears, it lands in your inbox with a ready-to-use response.

You focus on the work 

Share the content Grow Social creates whenever you have something worth posting. Watch your pipeline stabilise and your name become more familiar in your local area — without adding hours to your week.

“I already get most of my work through word of mouth — do I really need this?”

Word of mouth is the best kind of lead — and Grow Leads and Grow Social are designed to extend it. When a happy customer recommends you on Nextdoor or in a local Facebook group, Grow Leads spots it and makes sure you are first to respond. And every post Grow Social helps you create puts your name and your work in front of local homeowners who have not yet heard of you — but will.

“I am not good with technology — will I be able to use this?”

Grow Leads sends you an email with a lead and a ready-written response. Grow Social takes a photo and a sentence and creates the post for you. If you can read an email and take a photo on your phone, you have all the technology skills you need. We set everything up for you on your onboarding call — you just use it.

“How do I know the leads will be relevant to my trade?”

You control how relevant the leads you receive are. We recommend starting with a relatively low scoring threshold — this means you will see some leads that are not a perfect fit, but you will not miss the ones you would love to take on. As you sharpen your keywords and scoring over time, you can raise the threshold with confidence, knowing that the leads coming through are exactly the type of work you want. Our AI also identifies competitor advertisements and handles them separately — so your inbox stays focused on genuine customer opportunities.

Everything you need. Nothing you do not.

Answerlee Trades Bundle

Grow Leads + Grow Social

£109


/month

+ £89 onboarding fee then £109 per month.

Saves £29/month compared to buying separately

Nextdoor neighbourhood feed monitoring
Up to 4 local Facebook community groups
AI lead scoring and filtering
Ready-written response drafts delivered by email
Grow Social — 4 platforms, unlimited posts
AI captions drawn from your own hashtag groups
Branding applied automatically
14-day free trial — onboarding fee applies
Cancel any time — subscription runs to end of billing period

Annual option: Prefer to pay annually? Get 12 months for the price of 10 — two months free. [See full pricing →]

Founding Member offer: Founding Member offer: The first 25 businesses to take an annual subscription receive 50% off their first year in exchange for honest feedback that helps us build Answerlee into the best possible tool for businesses like yours.

Imagine finishing a job on Friday afternoon and finding three new enquiries waiting for you.

 You have been on site all week. You have not had time to check Nextdoor or Facebook once.

But Grow Leads has been watching. While you were working, three homeowners in your area posted asking for someone with your skills. Grow Leads scored each one, drafted a response, and sent them to your inbox. You reply to two of them while on-site. One of them is now a booking for next week.

And over the past month, Grow Social has been turning your job photos into professional posts on Facebook, Instagram, TikTok, and Nextdoor. Homeowners in your area have been seeing your work consistently. Your name is becoming familiar, and people are starting to contact you directly about work they want done.

That is not a busy period followed by a quiet one. That is a steady pipeline — built while you were doing the work you are brilliant at.

Everthing after here can be deleted.

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